Why first-party data alone won’t solve marketers’ challengesNovember 21, 2024 In the ever-evolving landscape of digital marketing, first-party data has emerged as a crucial tool for marketers navigating privacy regulations,…
Marketers discuss their first-party data strategiesNovember 16, 2024 The Importance of First-Party Data in the Post-Third-Party Cookie Era First-party data became crucial in 2024 as Google announced its…
At Least One of These Predictions for Marketers Is TrueNovember 16, 2024 Predictions for 2025 are already flooding the digital marketing space, but history has shown that these forecasts can often miss…
The state of data collaboration: What’s next for marketers?November 14, 2024 Lotame’s latest report, The State of Data Collaboration: A Global Perspective, reveals that 98% of digital marketers are still struggling…
Digital marketer’s checklist for strategic data collaborationOctober 31, 2024 Digital marketers face numerous challenges in data orchestration and utilization, as highlighted in Lotame’s “The 2024 State of Data Collaboration:…
