martech
-
Marketing Technology
Navigating the Financial Pitfalls of Martech Overload: Strategies for Success
Marketing stacks can tell a story of ambition, necessity, and FOMO. With over 14,000 martech solutions competing for attention, the…
Read More » -
Analytics and Data Insights
Surviving the Martech Avalanche: Tips for Maintaining Flexibility
Marketing technology (Martech) has experienced exponential growth over the past decade, with over 11,000 tools now available to marketers compared…
Read More » -
Marketing Technology
10 Martech Predictions that Won’t Come True by 2025
Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those…
Read More » -
The Power of Career Diversity in Fueling Martech Team Success
Diversity and inclusion in marketing can have a positive impact on business outcomes. Just like how a team with different…
Read More » -
Marketing Technology
Lessons for Martech Professionals from a NASA Engineer
What a NASA Engineer Can Teach the Martech Community John Ruffa, a former NASA engineer and author of “Nice Guys…
Read More » -
E-commerce and Retail
Top AI-Powered Martech Innovations Unveiled in Latest Releases: January 16 Edition
Are Pure-play Artificial Intelligence Companies Profitable? Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s…
Read More » -
Marketing Technology
Disillusionment with Martech deepens as usage rates rise
The latest findings from the CMO Survey provide new perspectives on the current state of marketing strategies. A prominent theme…
Read More » -
Marketing Technology
Navigating the Complexities of Audience Data in Martech Stacks
Challenges in Marketing Technology for Audience Identification Seventy percent of marketers find it increasingly difficult to identify audiences across multiple…
Read More » -
Marketing Technology
Maximizing ROI in Martech by Conquering AI Challenges
AI is revolutionizing martech by automating tasks, offering real-time insights, and enhancing operational efficiency. However, the integration of AI into…
Read More » -
Marketing Technology
Will AI agents lead the martech symphony in 2025?
Exploring the Role of AI Agents in Orchestrating the Martech Stack In his latest column, Chief Martec Scott Brinker poses…
Read More »