martech
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Marketing Technology
Why 2025 is the year for martech optimization, not expansion
In today’s uncertain economic climate, marketing leaders are faced with the challenge of making strategic technology investments amidst frozen or…
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Marketing Technology
Where do martech practitioners sit in organizations?
Martech practitioners play a crucial role at the crossroads of marketing and technology, impacting their responsibilities and job descriptions based…
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Marketing Technology
5 steps to ensure business goals lead your martech strategy
It’s easy to get caught up in the excitement of new technology tools, from AI-powered analytics to the latest customer…
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Marketing Technology
AI is poised to disrupt the world of martech vendors and users
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology…
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Analytics and Data Insights
Ad Tech Meets Martech: Creating a Unified Strategy
The rapid evolution of technology in today’s digital landscape is reshaping the way brands engage with customers. Two key domains…
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Data Driven Marketing
How to use ChatGPT to simulate martech tools and marketing strategy
The simulation allowed me to see the practical application of a CDP in action. It demonstrated the power of personalized…
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Marketing Technology
3 steps to increase your martech budget
Marketing technology budgets have decreased by 18% in the last six years, as reported by Gartner, signaling a significant shift…
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Marketing Technology
AI-powered martech releases and news: November 21
I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots…
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Marketing Technology
The execution team’s role in a martech center of excellence
A martech center of excellence (COE) plays a crucial role in bridging strategy and execution, transforming marketing concepts into impactful…
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Marketing Technology
The latest jobs in martech
Every week, we showcase the latest job opportunities in the martech industry, so be sure to bookmark this page and…
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