Meta
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Paid Advertising and PPC
Meta introduces advertising on Threads
Meta Introduces Ads on Threads App: A New Advertising Opportunity Meta is rolling out ads on its Threads app, targeting…
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Paid Advertising and PPC
Meta provided preferential content moderation for top advertisers
The Controversy Surrounding Meta’s Implementation of “Guardrails” for High-Spending Advertisers Introduction Meta made headlines in 2023 when it introduced a…
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Social Media
Meta Advantage+ vs. Manual Setup: Which Is Better?
In the realm of Facebook advertising, the use of AI technology is not a new concept. Meta, formerly known as…
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Paid Advertising and PPC
Meta aligns platforms with ‘Views’ as primary content metric
In a recent development, Meta has announced a standardization of performance metrics across its platforms, with a focus on views…
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Social Media
The Pros & Cons of Meta Advantage+
Machine learning has become a game-changer in the world of digital advertising, with major platforms such as Google, Meta, and…
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Paid Advertising and PPC
Using Cost Per Result Goal on Meta Ads
Even though it may sound like a dream, there’s a catch (isn’t there always?). Here are some of the potential…
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Paid Advertising and PPC
How to Maintain a Low CPM on Meta Ads?
Switching Bidding Strategies Every bidding strategy has its pros and cons. Choose the one that aligns with your goals. Consider…
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Paid Advertising and PPC
The Complete Meta Ads Targeting Tutorial
Back in the day, it was really nice and easy to define your target audience on Meta Ads. You could…
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