Metrics
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SEO
Which Metrics Matter & How To Use Them Well
Introduction As SEO professionals, reports play a crucial role in our communication toolbox. We dedicate time to conducting workshops, writing…
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Paid Advertising and PPC
PPC Key Metrics Every Digital Marketer Needs to Track
At the moment, the PPC advertising market is extremely competitive, and everyone, and I mean EVERYONE can set up new campaigns in just a…
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