performance
-
Improving AI Performance Through Data Cleansing: 4 Effective Strategies
Marketing analytics is rapidly evolving into an AI-driven field, but one major challenge threatens to impede progress: bad data. AI…
Read More » -
Paid Advertising and PPC
Testing LinkedIn targeting and measurement tools for optimal performance on Microsoft platforms
Microsoft Ads Unveils Major Updates to Performance Max Microsoft Ads is set to introduce four significant updates to Performance Max,…
Read More » -
Search Console Rankings: Analyzing Your Website’s Performance
How to Monitor Rankings in Google Search Console Google now blocks third-party organic rank-tracking tools. Here’s how to monitor rankings…
Read More » -
Top Performing MarTechBot Welcome Emails Boost Key Performance Indicators
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using…
Read More » -
Paid Advertising and PPC
Maximizing Paid Search Performance: A Comprehensive Guide
Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets,…
Read More » -
Paid Advertising and PPC
Confusion Surrounding Google’s Performance Max Placement API Rules
The Discrepancy Between Google’s Stance on API-Based Placement Exclusions and Real-World Observations A discrepancy has emerged between Google’s official stance…
Read More » -
Email Marketing
Improving Performance through the Scientific Method
Marketing performance optimization and testing are topics that continue to generate a lot of interest. While technology plays a role…
Read More » -
SEO
![The Impact of Reviews on Local SEO Performance [Webinar]](https://news.provenroi.com/wp-content/uploads/2024/12/featured-900.png "The Impact of Reviews on Local SEO Performance [Webinar]")
The Impact of Reviews on Local SEO Performance [Webinar]
In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local…
Read More » -
Paid Advertising and PPC
Google rolls out Brand Guidelines for Performance Max
Google Ads Introduces New Requirements for Performance Max Campaigns Google Ads has announced a significant change for Performance Max (PMax)…
Read More » -
Paid Advertising and PPC
Google Performance Max negative keyword exclusions now in beta
Google Rolls Out Beta Feature for Negative Keyword Exclusions in Performance Max Campaigns Google has recently announced a beta feature…
Read More »