platforms
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Paid Advertising and PPC
Testing LinkedIn targeting and measurement tools for optimal performance on Microsoft platforms
Microsoft Ads Unveils Major Updates to Performance Max Microsoft Ads is set to introduce four significant updates to Performance Max,…
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Alternative Platforms for Brands and Merchants to Reach Customers
TikTok made a comeback yesterday after being pulled down in the morning and restored in the afternoon with a notice…
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Emerging Technologies
My Comprehensive Review of the Top 11 Webinar Software Platforms
Throughout my career, I have had the opportunity to work closely with marketing teams to create a variety of webinars,…
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Data Driven Marketing
Unleashing the Potential of Customer Data Platforms
The Power of Customer Data Platforms in Modern Marketing Introduction In today’s data-driven marketing landscape, the need for hyper-personalized experiences…
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E-commerce and Retail
Top-rated Influencer Marketing Platforms for 2025
Top influencer marketing platforms for businesses Influencer marketing has become a crucial strategy for brands in the past decade. Partnering…
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Paid Advertising and PPC
Meta aligns platforms with ‘Views’ as primary content metric
In a recent development, Meta has announced a standardization of performance metrics across its platforms, with a focus on views…
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Marketing Technology
Maximizing your B2B paid media ROI with alternative platforms
In the realm of B2B marketing, sticking solely to traditional channels could hinder your potential. With audiences diversifying and new…
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