Salesforce
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CRM
The Downfall of B2B Marketing: The Impact of the Salesforce Lead Object and Strategies for Recovery
B2B Marketing and Sales: Bridging the Gap B2B marketing and sales have historically faced challenges in working together harmoniously. Sales…
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What Exciting Features is Salesforce Unveiling for Marketers in its Spring 2025 Update?
As we enter the spring season of 2025, Salesforce is gearing up to roll out its latest updates between January…
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Marketing Technology
SharkNinja embarks on its Salesforce AI journey
According to Velia Carboni, CIO at SharkNinja, the key to unlocking the potential of Agentforce lies in its authenticity. Unlike…
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Data Driven Marketing
Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Introduction During a remote press conference on the eve of Dreamforce, Salesforce’s EVP and GM, Rahul Auradkar, revealed groundbreaking new…
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E-commerce and Retail
Salesforce unveils integrated ecommerce storefronts
Salesforce has launched integrated ecommerce storefronts within its Starter and Pro Suites, offering all-in-one solutions that cover marketing, sales, service,…
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CRM
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Yesterday, Salesforce introduced Agentforce, a new generation of AI bots that can act autonomously, marking a significant advancement in artificial…
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