test
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Paid Advertising and PPC
Google’s adtech monopoly faces historic antitrust test
Overview The U.S. Justice Department and eight states recently concluded closing arguments in a groundbreaking antitrust case against Google. The…
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E-commerce and Retail
5 Crafty Ways to Split Test Your Google Shopping Ads
One of the most effective ways to boost profitability is through A/B split testing. While Google Ads offers the Experiments…
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Emerging Technologies
AI Copilot for Test Automation: Boon or Bane?
Gone are the days when writing test automation meant hours of coding and debugging. Now, AI copilots are the shoulders…
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