video
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Paid Advertising and PPC
Google Enhances Demand Generation Advertising Tools as Video Action Campaigns are Phased Out
Google Announces Updates to Demand Gen Advertising Platform The Latest Developments Google has recently unveiled a series of updates for…
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Digital Marketing
Top Trends in Video Marketing for 2025 as Predicted by Industry Experts
Video marketing has become an essential tool for marketers across various industries and platforms. In 2025, experts predict that video…
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Digital Marketing
Crafting Compelling Narratives for Executive Audiences [Video]
The Importance of Content Marketing Written by Content Marketing Institute Team About Content Marketing Institute The Content Marketing Institute team…
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Paid Advertising and PPC
Optimizing CPV for Video View Campaigns: A Guide to Google Sunsets
Google Ads Update: Target Cost-Per-View Bidding Strategy to Replace Maximum CPV Google Ads will make significant changes to Video View…
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Content Marketing
Boosting Engagement with Video Retargeting for Organic Traffic
If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The…
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SEO
Publishers Embrace Video Content as AI Impacts Search Traffic
AI, Google Discover, and the Future of Information Access A recent report from the Reuters Institute delves into the impact…
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Paid Advertising and PPC
Google Ads adds video asset option
Google Ads Introduces New “Video” Option in Assets Section Google Ads users have recently noticed a new addition in the…
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Marketing Technology
Improving video to boost sales: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Learn more about how marketers are utilizing…
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Tools and Resources
What Video Marketing Software Should Your Marketing Team Be Using?
In today’s digital age, video marketing has become an essential tool for businesses looking to drive traffic, engage with customers,…
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SEO
11 Tips to Optimize Your Law Firm’s Video SEO
Video has become an essential component of any comprehensive digital strategy. According to 86% of marketers, video is one of…
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