The Impact of Reviews on Local SEO Performance [Webinar]

In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success.

In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help.

Watch on-demand as we unveil insights from GatherUp’s November 2024 survey of over 1,200 Americans on their attitudes toward reviews and how these impact the buyer’s journey.

We explored how agencies and SEO experts can drive consumer trust, with details on where consumers are looking for reviews, why certain platforms are preferred, and the importance of recency and personalization in building credibility.

Our experts revealed:

– Understanding Consumer Trust: Learn what review traits—such as detail, authenticity, and responsiveness—consumers trust most and how these affect conversions.

– Winning Across Review Platforms: Discover where consumers are consulting reviews and which channels are rising in influence.

– Responding to Reviews with Impact: See how effective response strategies can turn a review from a complaint into a repeat customer opportunity.

With this analysis, you’ll gain actionable insights for empowering clients to leverage review behavior for a stronger, trust-driven local reputation strategy that fuels growth.

We also discussed ethical considerations in review management, including the impact of AI responses, review gating, and spam, and share best practices for balancing automation with authenticity.

You won’t want to miss the exclusive reveal of this fresh data.

Check out the slides below, or view the full webinar for all the details.

FAQs:

1. How important is consumer trust in local business success?

Consumer trust is crucial in local business success as it directly impacts SEO and marketing performance.

2. What are some key insights from GatherUp’s November 2024 survey?

GatherUp’s survey provides insights on consumer attitudes towards reviews and their impact on the buyer’s journey.

3. How can agencies and SEO experts drive consumer trust?

Agencies and SEO experts can drive consumer trust by understanding where consumers look for reviews and the importance of recency and personalization.

4. What are the best practices for responding to reviews effectively?

Effective response strategies can turn a negative review into a repeat customer opportunity by addressing concerns promptly and professionally.

5. How can businesses balance automation with authenticity in review management?

Businesses can balance automation with authenticity by using AI responses ethically and avoiding review gating and spam.