Top 14 Exciting HubSpot Features Unveiled in January 2025
HubSpot introduced a total of 111 updates last month, and we have highlighted the 14 most significant changes that can enhance your team’s performance and strategy.
The updates in HubSpot’s January 2025 focus on streamlining workload management, maximizing content reach, and simplifying tracking of key performance metrics.
From enhancing ticketing systems and marketing automation to improving analysis of campaign impact and compliance with data privacy regulations, these updates aim to boost team productivity, data accuracy, and customer insights.
Let’s delve into the major HubSpot updates for January 2025.
Updates managers will love
Updates HubSpot admins will love
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Prevent agent overload with user-based ticket capacity limits
What’s new: Service Managers now have the ability to set individual limits on the number of open tickets assigned to each support agent, ensuring workload distribution based on experience and role.
How it benefits you: This update prevents agent burnout by allowing experienced team members to handle a larger volume of cases. Newer agents can be assigned a lighter workload, ensuring better service quality. Agents can also monitor their capacity and check other users’ availability before reassigning tickets, making ticket distribution more strategic for improved efficiency and response times.
Status: Public Beta
Applicable HubSpot Hubs: Service Hub
Applicable HubSpot Tiers: Enterprise
Turn marketing emails into multi-channel campaigns with AI
What’s new: HubSpot’s content remix tool now allows you to repurpose existing marketing emails into new formats like blog posts and landing pages.
How it benefits you: With AI-powered remixing, you can quickly transform marketing emails into multi-channel campaigns, extending your reach without extra effort. This update helps you maximize the value of your content, saving time while maintaining consistency across platforms.
Status: Public Beta
Applicable HubSpot Hubs: Marketing+ Hub
Applicable HubSpot Tiers: Professional, Enterprise
Set marketing contact status in more workflow types
What’s new: The Set marketing contact status action is now available in more workflow types, beyond just contact-based workflows.
How it benefits you: This update gives admins greater flexibility in managing marketing contacts automatically. You can now trigger marketing status changes from workflows tied to deals, tickets, and other objects, making it easier to keep marketing contact lists accurate and aligned with business needs.
Status: Public Beta
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise
Easily manage data privacy requests in HubSpot
What’s new: HubSpot admins can now configure and publish a Data Privacy Request page, allowing contacts to submit requests like data deletion or access with ease.
How it benefits you: This update simplifies compliance by centralizing privacy request management within HubSpot. Admins can view, assign, and complete requests within required timeframes, reducing manual effort and ensuring smooth handling of data privacy obligations.
Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers
HubSpot’s January updates aim to enhance automation, optimize workload distribution, and provide deeper insights across marketing, sales, and service. With new AI tools, improved reporting, and streamlined admin controls, managing customer data and campaigns has become more efficient than ever. Stay tuned for upcoming updates from HubSpot as they continue to evolve.
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FAQs
FAQ 1: How can HubSpot updates benefit my team’s performance?
Answer: HubSpot updates can enhance team productivity, data accuracy, and customer insights by streamlining workflows, optimizing workload distribution, and providing deeper analytics.
FAQ 2: What are some key features of the new HubSpot updates for January 2025?
Answer: The new features include user-based ticket capacity limits, AI-powered content remixing, and enhanced reporting capabilities across different HubSpot tiers.
FAQ 3: How can HubSpot admins leverage the Data Privacy Request page?
Answer: HubSpot admins can use the Data Privacy Request page to manage data privacy requests efficiently, ensuring compliance and smooth handling of requests within the platform.
FAQ 4: What benefits do the Journey Automation Templates offer for Marketing Hub Enterprise users?
Answer: Journey Automation Templates simplify the creation of automated customer journeys, providing a comprehensive view of marketing automation strategies within a single interface for enhanced lead nurturing and conversion tracking.
FAQ 5: How can HubSpot admins ensure data accuracy and efficiency with the new autosaved property updates feature?
Answer: The autosaved property updates feature eliminates the need for manual saving on CRM index pages, ensuring data accuracy and speeding up CRM management for admins, leading to more efficient data entry processes.
