Top PPC Tools for Maximizing Ad Performance in 2025
Digital advertising has undergone significant changes since the launch of display ads in 1994. What initially began as simple website placements has now transformed into a complex system of algorithms and multichannel strategies. Online ad campaigns today offer immense sales potential, but managing them has become increasingly challenging and frustrating.
Fortunately, advertising is not like an arts and crafts fair where manual effort is rewarded. Pay-per-click (PPC) management tools can help you navigate the complexity and optimize your campaign performance. Below, we explore different types of PPC tools and present 11 options to assist you in reaching and converting your target audience.
What are PPC tools?
PPC tools are web applications designed to assist in managing PPC marketing campaigns, where a fee is paid each time someone clicks on your ad. These campaigns are typically run on platforms such as search engines, social media, and display networks.
PPC tools streamline ad campaign management by automating tasks like bid management (adjusting bid amounts for optimal ad placement) and keyword research (identifying relevant terms to target the right audience and drive conversions).
Some tools focus on specific aspects of the PPC process, such as ad creative or data reporting, while others offer a comprehensive range of solutions from campaign launches to reporting.
What do PPC tools do?
PPC management tools automate various tasks related to PPC ad campaigns to enhance efficiency. Here are six common use cases:
- Keyword research: Tools like Semrush and Wordstream are beneficial for paid search engine marketing, helping you identify high-volume, low-competition keywords to optimize bids and reduce wasted spending on ineffective terms.
- Tracking and attribution: Some PPC solutions provide insights into which ads are more effective in converting, tracking metrics like return on ad spend (ROAS). Third-party tools like Triple Whale can enhance this by aligning Google’s conversion data with leads in your CRM system.
- Automation: Tools like Optmyzr and Acquisio enable programmatic advertising by automatically managing bidding and media buying, eliminating the need for constant manual adjustments.
- Creative production: PPC design tools like AdCreative.ai and Canva Pro help create ad visuals without requiring dedicated design resources.
- Targeting: Some PPC tools like Shopify Audiences, AdRoll, and Meta Ads Manager aid in identifying profitable audiences across platforms using demographic and behavioral insights.
- Reporting and analysis: PPC dashboards generate custom reports and analyze key metrics to support informed decision-making, with options for automation to receive alerts on critical thresholds.
Top PPC tools
Here are some of the most popular PPC marketing tools to help you automate and optimize campaigns:
Shopify Audiences
Shopify Audiences assists in generating custom lists of potential buyers for your products by leveraging data on buyer behavior insights. By targeting these potential customers on various platforms, you can significantly improve your ad performance.
Pricing: Shopify Audiences is free to install for Shopify Plus merchants using Shopify payments in the United States or Canada.
WordStream
WordStream offers free tools ideal for smaller businesses without a large marketing budget or dedicated PPC team. Their Google Ads Performance Grader tool audits PPC accounts and provides insights on key metrics. Additionally, WordStream offers a free keyword tool for keyword suggestions and competition data.
Pricing: WordStream’s tools are available with a free account.
PMax Script
PMax Script is a JavaScript code that automates campaign segmentation for analysis, particularly useful for Google’s Performance Max campaign. By breaking down channel spend and conversion data, this script allows for optimization of campaign settings based on specific goals.
Pricing: Available for a one-time fee of $200.
Optmyzr
Optmyzr focuses on campaign management workflow across different advertising platforms, allowing agencies and ecommerce companies to automate and manage multiple accounts and ad campaigns efficiently. It offers automation, reporting, and script automation capabilities.
Pricing: Plans start at $250 per month with a 14-day free trial.
Google Ads Editor
Google Ads Editor is a desktop app that enables offline management of Google Ads accounts. It allows for bulk changes and imports analytics data from Google Analytics for performance tracking.
Pricing: Google Ads Editor is free to use.
Semrush
Semrush provides a toolkit for campaign planning, keyword research, and competitor ad insights to enhance PPC performance.
Top PPC Tools for Online Retailers
The Semrush Ecommerce Keyword Analytics Tool
The Semrush Ecommerce Keyword Analytics tool is essential for online retailers, offering Amazon-specific metrics and search terms to optimize product listings and PPC campaigns for increased visibility—all in one convenient place. This tool provides valuable insights into keyword search volume, identifies gaps in keyword targeting, and tracks organic rankings to help you make informed decisions on which keywords to target.
Pricing: Semrush offers three pricing options: Pro at $140 per month, Guru at $250 per month, and Business at $450 per month. Additional user fees range from $45 to $100 per month.
Acquisio
Acquisio stands out by providing a comprehensive platform that covers various stages of the PPC process, from keyword tools to ad extension management and performance reporting. This all-in-one solution is particularly beneficial for managing multiple PPC campaigns across different channels. One of Acquisio’s key features is its use of machine learning for bid adjustments and budget allocation, ensuring optimal utilization of your monthly ad spend based on real-time performance data.
Pricing: The estimated cost for Acquisio is $200+ per month (available upon request).
SellerApp
SellerApp offers AI-driven suggestions to enhance Amazon ad campaigns based on specific rules set by users. Leveraging key Amazon metrics like advertising cost of sales (ACOS), orders, and clicks, SellerApp helps minimize wasted ad spend by preventing PPC campaigns from appearing for irrelevant negative keywords.
Pricing: SellerApp’s freemium version provides basic campaign management and advertising overview. Paid plans start at $100 per month with a seven-day free trial. Automation-enabled plans start at $250 per month with a 14-day free trial.
AdCreative.ai
AdCreative.ai is a unique solution that utilizes generative AI to create ad copy, imagery, and video content for digital ads. By analyzing ad creative performance data and showcasing competitors’ best ads, AdCreative.ai offers valuable insights to help you craft engaging ad content and stand out in the competitive landscape.
Pricing: AdCreative.ai offers different plans, including a starter plan with 10 downloads for $40 per month, a professional plan with 100 downloads for $250 per month, and an ultimate plan with 500 downloads for $600 per month.
Triple Whale
Triple Whale is an analytics tool that consolidates data from various sources, such as Shopify and Amazon, to provide comprehensive insights for online retailers. With its attribution measurement tool, Triple Whale helps optimize PPC campaigns by assigning credit for sales or conversions to specific campaigns, enabling more accurate performance reporting and informed decision-making.
Pricing: Triple Whale offers a range of pricing options, including a free version for low-volume accounts, a Growth plan for $130 per month, a Pro plan for $200 per month, a Premium plan for $280 per month, and a Premium+ plan for $480 per month.
PPC Tools FAQ
What is a PPC tool?
A PPC tool is a solution that helps manage, optimize, and analyze pay-per-click (PPC) advertising campaigns across digital platforms. It aids in creating PPC ads, conducting keyword research, tracking performance, and automating campaign processes.
What is the best PPC reporting tool?
The best PPC reporting tools include Optmyzr, WordStream, Semrush, Acquisio, and the PMax Script.
Is PPC better than SEO?
Whether PPC or SEO is better depends on your business goals. PPC is ideal for short-term goals, driving immediate traffic and targeting high-competition keywords, while SEO is beneficial for long-term goals and increasing organic traffic over time.
How can PPC tools benefit online retailers?
PPC tools help online retailers optimize their advertising campaigns, improve keyword targeting, track performance metrics, and allocate budgets efficiently for maximum ROI.
What features should I look for in a PPC tool?
Key features to consider in a PPC tool include advanced keyword research capabilities, bid management tools, performance tracking, ad creative insights, and automation functionalities to streamline campaign management.
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