What Are the Most Common PPC Campaign Management Packages?

This is the most common package among digital marketing agencies that offer services to small businesses.

This is where most businesses dip their toes into the PPC waters. Designed for small budgets and newbies, the Starter Packages offer a great opportunity to launch your campaigns and start getting results.

Usually, small businesses with a tiny budget should start with one platform, when most of their target audience exists.

Once they profit from the campaign, they should leverage it to test more platforms simultaneously.

This is what most digital marketing agencies offer within Starter PPC Packages:

• Basic business analysis
• Basic keyword research
• Initial campaign setup
• Monthly performance reports
• Limited ad copywriting

Pros:

• This package is an affordable entry point for small businesses and startups
• Minimal risk with a low budget
• Perfect for testing PPC in general, if you are unsure if it suits your business

Cons:

• Limited optimizations
• Using only basic tools and strategies
• It may quickly feel like you need a bigger package as your business grows

My take: I think small businesses that haven’t tried PPC yet, must start as soon as possible because they may find it very profitable. The best part of the Starter Packages is that the risk within them is very low, so if you don’t get great results, you can always stop it without losing much.

If you are still looking for the right PPC agency, check out this video:

FAQs

1. Is the Starter Package suitable for all types of small businesses?

While the Starter Package is designed for small budgets and newbies, it may not be suitable for all types of small businesses. It is best suited for those looking to test the waters of PPC advertising.

2. What kind of results can I expect from the Starter Package?

The results you can expect from the Starter Package will vary depending on your industry, target audience, and campaign goals. It is best to set realistic expectations and monitor the performance closely.

3. Can I upgrade to a bigger package if I outgrow the Starter Package?

Yes, most digital marketing agencies offer the flexibility to upgrade to a bigger package as your business grows and your PPC needs evolve.

4. How long should I run a campaign with the Starter Package before evaluating its effectiveness?

It is recommended to run a campaign with the Starter Package for at least a few months to gather enough data and assess its effectiveness. However, you can always adjust and optimize along the way.

5. What should I consider before choosing a digital marketing agency for the Starter Package?

Before choosing a digital marketing agency for the Starter Package, consider their experience, track record, pricing, and the specific services included in the package. It is important to find a reliable partner that aligns with your business goals.