![[keyword]](https://news.provenroi.com/wp-content/uploads/2024/10/August-Report-.jpg "what happened in August? —")
As September rolls around, that familiar ‘new school year’ feeling is in the air. Whether you’ve been soaking up the sun all summer or staying on top of industry news, our Strategy team has compiled a roundup of key events from August to keep you informed and ready to tackle the upcoming months.
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Google’s August 2024 core update
Google introduced a significant core algorithm update in August, impacting search rankings across various sectors. This update prioritizes content that delivers real value and usefulness to users. Senior Strategist Sara Galbiati provides insights into the implications of this update.
AI Overviews have landed (again)
Google has rolled out AI overviews in several countries, increasing the visibility of reference sites on both desktop and mobile. This feature is now available for a significant percentage of queries and niches. Paula Gonzalez, ‘s Head of Organic, delves into the essentials of this latest update.
Perplexity’s entry into the search ad market
Perplexity is gearing up to launch an advertising offering in Q4 2024, leveraging its AI-search data to attract advertisers and expand its reach. With a focus on monetizing their platform, Perplexity aims to scale its user base through advertising. Jack Morgan explores this development further.
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1. What impact did Google’s August 2024 core update have on search rankings?
The core update prioritizes content that offers genuine value to users, influencing search rankings across various industries.
2. How has Google expanded the visibility of reference sites with AI Overviews?
Google has introduced AI overviews in select countries, increasing the prominence of reference sites on both desktop and mobile platforms.
3. When is Perplexity set to launch its advertising offering?
Perplexity plans to introduce its advertising service in Q4 2024, utilizing AI-search data to attract advertisers and expand its user base.
4. What percentage of queries is AI Overviews now available for?
AI Overviews is currently offered for 17% of queries, with certain niches seeing a higher availability of this feature.
5. How does Perplexity plan to monetize its AI platform?
Perplexity aims to leverage advertising as a means to scale its user base and generate revenue against significant product investment.