what happened in July? —

In the digital marketing world, the pace is not slowing down for the summer.

This month, our expert strategists delve into the latest news from July, covering Google’s surprising decision on third-party cookies, OpenAI’s groundbreaking SearchGPT, and the rising importance of Reddit for marketers.

Read the report here

Google’s Third-Party Cookie U-Turn

Google has reversed its plans to phase out third-party cookies in Chrome by default. Instead, users will now have the choice to accept or block cookies during their browsing experience.

No specific timeline has been provided yet, but with the previous deadline set for the end of 2024, changes may not occur before then. Find out more about how brands should respond in the report.

SearchGPT: A New Challenger to Google’s Search Throne

OpenAI is testing SearchGPT, a search engine powered by generative artificial intelligence that could potentially challenge Google’s search dominance. Discover how brands can adapt to this new development in the report.

Marketing on Reddit: Seizing Opportunities for Growth

Reddit’s traffic has seen a significant increase, particularly from Google search queries. With Google emphasizing user-generated content and forming partnerships with Reddit, it’s time for marketers to consider Reddit as a valuable platform. Learn more in the report.

Read the report here

1. What prompted Google’s decision to reverse plans on third-party cookies?

Google’s change in direction was likely influenced by user privacy concerns and regulatory pressures.

2. How does SearchGPT differ from traditional search engines like Google?

SearchGPT utilizes generative AI to produce search results, offering a unique approach compared to conventional search algorithms.

3. Why is Reddit gaining traction as a marketing platform?

Reddit’s increased traffic and collaboration with Google for AI training make it a promising avenue for marketers to explore.

4. How can brands leverage Reddit effectively for marketing purposes?

By understanding Reddit’s community dynamics and engaging authentically with users, brands can build a strong presence on the platform.

5. What are the implications of Google’s partnership with Reddit for AI development?

The partnership signifies a shift towards utilizing user-generated content for enhancing AI models, potentially impacting search algorithms and content recommendations.