What's 'Sushi-zza?' Chicago spot's unique take out goes viral
The Birth of Sushi-zza
Chicago is known for its deep-dish pizza, but in the Lake View neighborhood, there’s a new take-out trend that’s causing a stir. At Tanuki Sushi and Grill, general manager Natramon Intragaragate introduced the innovative “Sushi-zza” box. Combining the best of sushi and pizza, this quirky creation has captured the hearts and taste buds of locals and visitors alike.
The Sushi-zza Sensation
When customers open the Sushi-zza box, they are in for a surprise. What appears to be a pizza box is actually filled with six to eight sushi rolls, offering a unique and delicious twist on traditional take-out fare. With nearly 70 types of sushi to choose from, customers can mix and match their favorites in the Sushi-zza box, which ranges in price from $60 to $120 depending on the selection.
The popularity of the Sushi-zza box skyrocketed when food influencer Erica Noblecilla featured it on her Instagram account, Erica Eats Everything. Her video sampling the sushi in a box went viral, garnering over 7.5 million views and leading to a significant increase in sales for Tanuki Sushi.
A Social Media Success Story
Following the initial viral video, more social media influencers flocked to Tanuki Sushi, creating a surge in demand for the bamboo-molded, seaweed-wrapped rice creations. The restaurant had to hire additional sushi chefs to keep up with the newfound popularity of the Sushi-zza box.
What was once a quiet BYOB Thai and sushi spot has now become a must-visit destination for both locals and tourists. The success of the Sushi-zza box serves as a testament to the power of out-of-the-box thinking and the influence of social media in transforming a business.
FAQs
1. What makes the Sushi-zza box unique?
The Sushi-zza box combines the flavors of sushi with the convenience of a pizza box, offering customers a fun and innovative take-out experience.
2. How much does a Sushi-zza box cost?
The price of a Sushi-zza box ranges from $60 to $120, depending on the specific sushi rolls selected by the customer.
3. How did the Sushi-zza box gain popularity?
The Sushi-zza box went viral after being featured by food influencer Erica Noblecilla on her Instagram account, Erica Eats Everything, leading to a surge in sales for Tanuki Sushi.
4. Can customers customize their Sushi-zza box?
Yes, customers can mix and match from nearly 70 types of sushi to create their own unique Sushi-zza box tailored to their preferences.
5. Is Tanuki Sushi and Grill a popular spot in Chicago?
Yes, Tanuki Sushi and Grill has become a popular destination in Chicago, attracting both locals and out-of-towners with its innovative Sushi-zza box and diverse sushi menu.
